Case Study – Awarness Campaign

This was an open assignment, which gave me a lot of room to experiment. I was given the task to make a poster for a movement called a21, which focuses on rising awareness and preventing human trafficking. The poster needs to communicate the message clearly to manage to raise awareness. The other criteria are that the main hero of the poster needs to be the photo, and not the other content. The assignment also specified that the photo needed to be taken outside.

Sketches

This is the first sketch I made, with the initial idea that ended up being scraped due to difficulties
with the right location.

Moodboard

Photoshoot

Edit

Finished poster