As part of a transformative journey from Hedmark IKT to Indigo IKT, the rebranding process was far more than just a change of name—it was a complete reimagining of who we are and what we stand for. This journey was about capturing our core values, reflecting them in a powerful visual identity, and positioning ourselves as a leading provider of digital services for our municipalities.
The name – Indigo IKT
The name INDIGO is not just a color—it is a symbol of our mission and identity. Derived from the Norwegian words “Innovativ og Digital Organisasjon” (INnovative and DIgital Organization), the name Indigo represents our commitment to embracing innovation and digital transformation. The color itself, a blend of blue and purple, carries a wealth of symbolism:
- Blue: Represents trust, reliability, and professionalism.
- Purple: Symbolizes creativity, ambition, and transformation.
Together, these colors form INDIGO a shade that embodies both stability and bold innovation—two qualities at the heart of our organization.
The logo – A modern evolution
The new logo for Indigo IKT is both a tribute to our history and a clear statement of our future direction. Drawing inspiration from our original logo, a combination of a tree and a mouse, symbolizing growth and strong connections with our municipalities. The new logo reinterprets these elements with a fresh, modern twist.
- The Mouse Cursor and Spearhead: Our new logo blends the shape of a mouse cursor with a spearhead. This design is a powerful representation of our role as a spearhead in technological development, guiding our municipalities towards the future with precision and expertise.
- Simplicity and Strength: The clean lines and bold design ensure that the logo is instantly recognizable, both in digital and print formats.
The design profile
The visual identity of Indigo IKT is not just about a name and a logo. It is a complete brand experience, carefully crafted to communicate our values:
- Primary color – Indigo (#454DA4): This color is used consistently across all our materials, providing a strong and recognizable brand presence.
- Secondary colors: Carefully selected to complement the primary Indigo shade, ensuring versatility and accessibility in all design applications.
- Typography – Azo Sans and Aptos: Our fonts are chosen for their readability and professional appearance, ensuring clarity in all communications.
- Consistent use: The design manual outlines clear guidelines for the correct use of colors, fonts, and the logo, ensuring that our brand remains strong and consistent across all platforms.
Download the whole design profile!
Values that define us
At the heart of the Indigo brand are the values that guide everything we do. These values are not just abstract concepts—they are the foundation of our work and our commitment to our partners:
- Reliable: We provide stable and secure IT solutions that our municipalities can trust.
- Supportive: We stand by our partners, offering guidance and expertise whenever needed.
- Creative: We embrace innovative solutions, pushing the boundaries of what is possible.
- Smart: We focus on efficiency and intelligent use of technology.
- Secure: We prioritize the safety and integrity of our digital services.
Why the change was necessary
The transition from Hedmark IKT to Indigo IKT was driven by the need to align our brand with our evolving mission and values. The old name carried a legacy, but it no longer fully reflected who we are today – an organization at the forefront of digital transformation, delivering state-of-the-art solutions to our municipalities.
By embracing the name Indigo, we not only captured the essence of our mission but also created a strong, memorable brand that stands out and represents our commitment to excellence in digital services.
This rebranding is not just a new look—it is a bold statement of who we are and who we aspire to be.
